The best time to post on Instagram in 2018

When is the best time to post on Instagram in 2018?

Last year in Later’s poll, over 50% social media managers stated, evenings 7pm to 9pm was the best time to post on Instagram. This year, most social media managers said lunch time - 11 am to 1 pm was the best time to post on Instagram.

But - that doesn’t mean those are the best times for you!

There is no universal best time to post on Instagram. A time that works for other wedding photographers may not work for you. So, find a right time for yourself rather than depending on others.

If your post gets a lot of likes and comments, soon after it is posted, Instagram takes your post a quality content and starts showing it more people, so posting your content when most audience is active is very important to get maximum engagement.  

Here are some ways to find the best time to post on Instagram:

1. Find the most active time: Use the Instagram Insights to find the most active time.

2. Find the most active zone: If you are situated in LA, but most of your bride followers are from New York, then you must post your content keeping EST in mind. If you have bride followers in the UK, you should be posting your content at ‘odd’ hours because it’s 8am in London.

3. Find the most active day: The differences are not too much, but Instagram engagement sometimes depend on the day. As per your own research through Instagram Insights, find the most active day of the week.

Experiment with posting times and evaluate the success

Create a spreadsheet to check how much engagement you receive when you post on Instagram at different times over the week.

For example, Give a specific time to each day of the week. If you notice your followers are most active between 6pm to 10 pm EST, schedule your post at 6, 7, 8, 9 and 10 pm every day.

In the next week, switch the timings of the post. If you posted at 6 pm on Monday in week 1, schedule a post at 7 pm on Monday for week 2.

It may take a few weeks to examine the best time suited for getting maximum traffic.

How to Schedule your content for your best time to post on Instagram

One of the top reasons why you schedule your posts is because you have content going out to your followers at the right time.

Use Later Autoschdule Tool, to ensure that you are consistently putting out content for your followers on Instagram.

You only have to select the posting time once and when you line up the posts, it will automatically schedule itself to the best times to post. 

Planning and scheduling posts in advance for the best time to post on Instagram will boost engagement and attract more brides to your profile. Follow the steps mentioned above to find the best time to post for your business. 

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