Instagram Ads: Step-By-Step Guide To Create An Ad
Instagram ads have the potential to target specific bride of a particular region within a specified age range. So, you must definitely make the most of this magical feature.
4 Reasons to use Instagram Ads
4 Types of Instagram Ads
For Instagram Ads, there are currently 4 types. Let’s get into the details of each type.
1. Photo Ads
2. Photo Ad Specs:
3. Carousel Ads:
3. Video Ads
A video speaks thousand images. Share a story with the power of sight, sound, and motion.
Instagram Video Ad Specs:
4. Stories Ads
There are more than 250 million people sharing stories every day. The ads appear in between the stories and disappear after 24 hours.
Instagram Video Ad Specs:
A wedding photographer can use and benefit from all the above mentioned four ads.
Let’s create an ad on Facebook Ads Manager
Creating Instagram Ads with Facebook Ads Manager is simple with these ten steps:
Step 1: Go to ‘Create Ads’
Step 2: Choose an objective from the list that suits your goals
Step 3: Name your campaign and ‘set up ad account’
Step 4: Select your ‘Country, Currency and Time Zone’
Step 5: Create and audience for your ad
Creating a custom audience as per your objective is highly recommended.
The audience is the backbone of your ad. Tune your reach with these audience categories.
Step 6: Set a Detailed Target Group (add demographics, interest and behavior), connection type and choose a placement of the ad.
Demographics: Lets you include and exclude people according to their lifestyle, education and employment.
Interests: It filters brides based on pages likes, activities and related topics.
Behaviour: It targets the activities and travel intentions.
Also, set the placement of your ad so your targeted brides can see it on the right platform. To create an ad for Instagram, choose ‘edit placement’ and deselect all other options except Instagram.
Choose Instagram Feed and Stories if you want the ad to be visible at both places.
After you choose the audience targeting, the ads manager will display the ‘Audience Definition’ to the right. This provides you an insight if your target audience is too specific or broad. Potential and estimated daily reach.
Step 7: Set your ad budget and schedule and then ‘continue’.
Define the budget and schedule by clicking on ‘Show Advanced Options’ you see pre-specified options. Keep it as it is.
Step 8: Set an ‘Ad name’ and then choose a new or old ad. Also, specify the ‘Instagram Account’ you want the ad to be associated with. Later, choose the appropriate format for the ad.
Step 9: Select the images or video (as per the format chosen) and write the content (text, headline, URL etc). Make sure to set the ad to ‘Instagram feed.’
Step 10: Click on ‘Confirm’ and that’s it!
Pro Tip: Review your ad before confirming so that you know everything is just as you wanted.
Your brand’s marketing should include Instagram ads because they allow you to showcase the best of your work to the brides. The Facebook Ads Manager helps you create Instagram ads with precision to get the best results for your advertising budget.