Instagram Ads: Step-By-Step Guide To Create An Ad

Instagram ads have the potential to target specific bride of a particular region within a specified age range. So, you must definitely make the most of this magical feature.

4 Reasons to use Instagram Ads

  • Audience Growth
  • Captures Attention
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    Detailed Targeting
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    Maximum Results

4 Types of Instagram Ads

For Instagram Ads, there are currently 4 types. Let’s get into the details of each type.

  • Photo Ads
  • Video Ads
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    Carousel Ads
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    Stories Ads

1. Photo Ads

Share your story through clean and beautiful photos. The images can be square or landscape.

2. Photo Ad Specs:

  • Caption: up to 125 characters (Though 300 is the limit, this is the ideal limit)
  • Recommended image size: 1080 x 1080 pixels or 1200 x 628 pixels (the typical Facebook ad image size)
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    Image format: .jpg or .png
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    Max. file size: 30 MB

3. Carousel Ads:

The Carousel Ads have more than two (maximum of 10) scrollable images or videos.
Instagram Carousel Ad Specs:
  • Captionup to 125 characters (Yes, 300 is the limit, but the ideal number is 125)
  • Media type: image or video
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    Recommended image/video resolution: min. 600 x 600 pixels, max. 1080 x 1080 pixels
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    Image format: .jpg or .png
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    Minimum number of cards: 2
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    Maximum number of cards: 10
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    Minimum video length: 3 seconds
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    Maximum video length: 60 seconds
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    Image ratio: 1:1
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    Video aspect ratio: 1:1
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    Video thumbnail image ratio should match the aspect ratio of your video. If not, thumbnail auto resize is available.

3. Video Ads

A video speaks thousand images. Share a story with the power of sight, sound, and motion. 

Instagram Video Ad Specs:

  • Caption: up to 125 characters
  • Recommended video resolution: 600 x 600 pixels (square) or 600 x 315 pixels (landscape). Minimum resolution: 600 x 600 pixels and Maximum resolution: 1080 x 1080 pixels
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    Aspect Ratio: 1:1 (square) or 1.9:1 (landscape)
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    Minimum length of video: 3 seconds
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    Maximum length of video: 60 seconds
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    Maximum size of video: 4GB
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    Frame rate: 30fps max
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    File type: .mp4 container
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    Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
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    Audio: Stereo AAC audio compression, 128kbps + preferred

4. Stories Ads

There are more than 250 million people sharing stories every day. The ads appear in between the stories and disappear after 24 hours.

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Instagram Video Ad Specs:

  • Format: 9:16 Full screen vertical ads
  • File type: .jpg or .png (Image) / .mp4 or .mov (Video)
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    Video Length: No minimum - maximum: 15 seconds
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    Photo content: Plays for 5 seconds by default
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    Maximum File Size: 30 MB (Photo) 4 GB (Video)
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    Dimensions: Minimum 600X1067, Recommended Resolution - 1080X1920
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    Supported Codecs: Audio - AAC, Vorbis Video - VP8, H.264

A wedding photographer can use and benefit from all the above mentioned four ads.

Let’s create an ad on Facebook Ads Manager

Creating Instagram Ads with Facebook Ads Manager is simple with these ten steps:

Step 1: Go to ‘Create Ads’

Step 2: Choose an objective from the list that suits your goals

  • Brand Awareness: Ideal for reaching out to brides who would engage with your ad and get a general awareness about the brand.
  • Reach: Trying to get your ads visible to as many brides as possible? Select reach as your objective.
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    Traffic: This objective is perfect if you want brides to visit your website or a particular landing page. 
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    Engagement: Set your objective to engagement if you want the brides to like, share, or comment on your ad. 
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    App Installs: Choose this objective if you want brides to download your app. (Not used often by wedding photographers because most do not have apps.)
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    Video Views: Entice brides to watch the ad using videos on product launch, behind the scenes, etc. 
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    Lead Generation: Set the Lead Generation goal if you only want to find if brides are interested your brand. 
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    Messages: This objective motivates brides to interact with your brand to answer to the questions or provide support. 
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    Conversions: This is the ideal goal in case you are looking for direct sales actions on your ad. 
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    Product Catalog Sales: This objective doesn’t work for you. 
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    Store Visits: This objective too doesn’t work for you. 

Step 3: Name your campaign and ‘set up ad account’

Step 4: Select your ‘Country, Currency and Time Zone’

Step 5: Create and audience for your ad

Creating a custom audience as per your objective is highly recommended.

The audience is the backbone of your ad. Tune your reach with these audience categories.

  • Locations: Choose audiences based on postal codes or broad areas like global regions. 
  • Age: Choose your specific age range from 13 to 65 years.
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    Gender: Choose all, men or women.
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    Languages: Specify the languages only when you are targeting brides speaking a particular uncommon language in that region.

Step 6: Set a Detailed Target Group (add demographics, interest and behavior), connection type and choose a placement of the ad.

  • Detailed Targeting: This objective of ad creation is divided into 3 subcategories

Demographics: Lets you include and exclude people according to their lifestyle, education and employment.
Interests: It filters brides based on pages likes, activities and related topics.
Behaviour: It targets the activities and travel intentions.

  • Connections: Choose brides that have already connected to your website, event or page.

Also, set the placement of your ad so your targeted brides can see it on the right platform. To create an ad for Instagram, choose ‘edit placement’ and deselect all other options except Instagram.
Choose Instagram Feed and Stories if you want the ad to be visible at both places. 

After you choose the audience targeting, the ads manager will display the ‘Audience Definition’ to the right. This provides you an insight if your target audience is too specific or broad. Potential and estimated daily reach.

Step 7: Set your ad budget and schedule and then ‘continue’.

Define the budget and schedule by clicking on ‘Show Advanced Options’ you see pre-specified options. Keep it as it is.

Step 8: Set an ‘Ad name’ and then choose a new or old ad. Also, specify the ‘Instagram Account’ you want the ad to be associated with. Later, choose the appropriate format for the ad.

Step 9: Select the images or video (as per the format chosen) and write the content (text, headline, URL etc). Make sure to set the ad to ‘Instagram feed.’

Step 10: Click on ‘Confirm’ and that’s it!

Pro Tip: Review your ad before confirming so that you know everything is just as you wanted.

Your brand’s marketing should include Instagram ads because they allow you to showcase the best of your work to the brides. The Facebook Ads Manager helps you create Instagram ads with precision to get the best results for your advertising budget.

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