How to Attract Brides with Instagram Stories Ads?
Instagram Stories has become way more popular than it’s rival, Snapchat, in shorter time. Today, Instagram Stories has 300 million active users.
FACT: One-third of most viewed Stories come from businesses.
After it’s amazing success, Instagram rolled out an advertising feature within Stories. Thus, it gives you an opportunity to reach out to your ideal clients and convert them.
What are Instagram Story Ads?
Instagram Stories Ads allows you to advertise your story between your ideal client’s stories without disturbing the flow. Your story ads pops up suddenly while they are seeing their story posts and so they can’t avoid it.
How to create Instagram Story Ads?
Creating Story ads is same as creating any other ads on Instagram and Facebook. Follow these steps:
Step 1: Go to Facebook Ads Manager
Step 2: Choose an objective from the list that suits your goals
Step 3: Give a name to your ad campaign and click on ad set-up account
Step 4: Fill in details regarding your ad account and audience and go to ad placement
Step 5: Click on edit placement, select Instagram and then Stories
Step 6: Set ad budget and schedule and then ‘continue’
Step 7: Select the ad format - Single Image or Single Video
Step 8: Upload an image or video, add link to your website or the page you want to take your viewers and insert call to action.
Step 9: Review your ad and when you are happy with it, click on ‘confirm’
Stories ads are great for targeting your target audience on Instagram. Many wedding photographers are seeing great results with Stories Ads, so give it a try.
Pro Tip: If you are reluctant in the beginning, use pre-existing content and see if it works for you.
Let us know in the comments if you have tried Instagram Stories Ads and how it went.
Tools for creating fantastic videos for Instagram Stories Ads
Here are 2 of our favorites:
It is an excellent video editing tool that helps you make amazing videos in less time. Thye have hundreds of useful templates and all you need to do is drag and drop. The interface is very simple to use. The tool is perfect for beginners as well as professionals.
Price - Free Trial and later $49/month
2. Adobe Spark Post
This is one of the best video editing apps. It has tons of fonts and layouts to choose from to amplify your video. Also, you can turn your pictures into a 4 second video by adding animated effects, isn’t this awesome?
Keep in mind Instagram Stories Ad specs: