​How to Attract Brides with Instagram Stories Ads?

Instagram Stories has become way more popular than it’s rival, Snapchat, in shorter time. Today, Instagram Stories has 300 million active users.

FACT: One-third of most viewed Stories come from businesses.

After it’s amazing success, Instagram rolled out an advertising feature within Stories. Thus, it gives you an opportunity to reach out to your ideal clients and convert them. 

What are Instagram Story Ads?

Instagram Stories Ads allows you to advertise your story between your ideal client’s stories without disturbing the flow. Your story ads pops up suddenly while they are seeing their story posts and so they can’t avoid it. 

How to create Instagram Story Ads?

Creating Story ads is same as creating any other ads on Instagram and Facebook. Follow these steps:

Step 1: Go to Facebook Ads Manager

​Step 2: Choose an objective from the list that suits your goals

  • Brand Awareness: Ideal for reaching out to brides who would engage with your ad and get a general awareness about the brand.
  • Reach: Trying to get your ads visible to as many brides as possible? Select reach as your objective.
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    Traffic: This objective is perfect if you want brides to visit your website or a particular landing page. 
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    Engagement: Set your objective to engagement if you want the brides to like, share, or comment on your ad. 
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    App Installs: Choose this objective if you want brides to download your app. (Not used often by wedding photographers because most do not have apps.)
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    Video Views: Entice brides to watch the ad using videos on product launch, behind the scenes, etc. 
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    Lead Generation: Set the Lead Generation goal if you only want to find if brides are interested in your brand. 
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    Messages: This objective motivates brides to interact with your brand to answer to the questions or provide support. 
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    Conversions: This is the ideal goal in case you are looking for direct sales actions on your ad. 
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    Product Catalog Sales: This objective doesn’t work for you. 
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    Store Visits: This objective too doesn’t work for you.

Step 3: Give a name to your ad campaign and click on ad set-up account

Step 4: Fill in details regarding your ad account and audience and go to ad placement

Step 5: Click on edit placement, select Instagram and then Stories

Step 6: Set ad budget and schedule and then ‘continue’

Step 7: Select the ad format - Single Image or Single Video

Step 8: Upload an image or video, add link to your website or the page you want to take your viewers and insert call to action.

Step 9: Review your ad and when you are happy with it, click on ‘confirm’

Stories ads are great for targeting your target audience on Instagram. Many wedding photographers are seeing great results with Stories Ads, so give it a try.

Pro Tip: If you are reluctant in the beginning, use pre-existing content and see if it works for you.

Let us know in the comments if you have tried Instagram Stories Ads and how it went. 

​Tools for creating fantastic videos for Instagram Stories Ads

There are many amazing tools to create great Story posts like Canva and PicMonkey. In the same way, there are some cool editing and designing app to rock the video story ads.

​Here are 2 of our favorites:

1. ​Shakr

It is an excellent video editing tool that helps you make amazing videos in less time. Thye have hundreds of useful templates and all you need to do is drag and drop. The interface is very simple to use. The tool is perfect for beginners as well as professionals.

Price - Free Trial and later $49/month

This is one of the best video editing apps. It has tons of fonts and layouts to choose from to amplify your video. Also, you can turn your pictures into a 4 second video by adding animated effects, isn’t this awesome?

Keep in mind Instagram Stories Ad specs:

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    Format: 9:16 Full screen vertical ads
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    File type: .jpg or .png (Image) / .mp4 or .mov (Video)
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    Video Length: No minimum - maximum: 15 seconds (if you are using carousel, then 45 seconds)
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    Photo content: Plays for 5 seconds by default
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    Maximum File Size: 30 MB (Photo) 4 GB (Video)
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    Dimensions: Minimum 600X1067, Recommended Resolution - 1080X1920
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    Supported Codecs: Audio - AAC, Vorbis Video - VP8, H.264

There are many other useful video editing tools you can try like Animaker, StoriesAds, Flyr and Videoshop.

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