20 best Instagram tools every wedding photographer should use

Thanks to Instagram’s growing popularity, using different tools will help you improve your marketing strategy on Instagram.

We have listed the best Instagram tools 2018 to choose, helping you make a decision. These tools will help you assess your current approach, create engaging posts and schedule content.

The 20 best Instagram tools every wedding photographer should follow are:

Pricing - $19~$99/month

One of the best known and useful social media management tools is Hootsuite. You will be busy with shoots and so posting to Instagram regularly may not be possible. What if someone else does it for, wouldn't that be great?

It enables you to schedule your content, track schedules posts, followers, liked content and followings. This will always make you look active on Instagram (even though you are busy with wedding shoots). It sends you push notifications before posting the scheduled post. 

2. Later (formerly Latergramme)

Pricing - $0~$49/month

Later works like Hootsuite. It is scheduling app allows you to schedule your posts for the future. Later automatically publishes single image posts of business profiles at the scheduled time and sends push notifications on your phone when it’s time to publish carousel and video ads for business profile.

Later is designed to work with Instagram, making user experience more pleasant.

Try Later and see how it works for you with the free trial that allows you to schedule 30 posts, after which you need to choose a plan. 

3. Hopper 

Pricing - Free Trail

Hopper is another scheduling app that helps you schedule your future. How is it different from the others? It does not send you any push notifications before posting. It even schedules your first comment for your hashtags.

Many photographers schedule their posts using this tool. The plans start at $10 per month. 

Pricing - Free Trial

ScheduGram is another effective scheduling tool. It enables you to upload, edit and schedule multiple images and videos in one go.

The tool has simple ways to schedule the post and it posts them at the scheduled time. Only one tool is required to manage multiple Instagram account and also it enables multiple people to access from different sources.

Pricing -$9.99 per month

Managing your followers is now simpler with Crowdfire.
Using the app you can see who’s:

  • Not following you back
  • Following you that you’re not following back
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    Recently unfollowed you
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    Recently followed you.

All Instagram interactions are now paid, starting at $9.99 per month for 2 accounts

Pricing -Free Trial

Analytics can be tough to cope with. Squarelovin makes it simple for you. Many photographers are using this free tool as it shares the numbers for:

  • Most used filter
  • Number of posts in the last month
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    Likes and comment stats
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    Most used tag
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    Most liked and commented on images
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    Best day to post
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    Best time to post
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    Engagement statistics
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    Interactions by time of day
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    Best filters
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    Most used tags

One negative point, it doesn’t offer suggestions on which hashtags to use often.

Pricing -Free Trial

Iconosquare has delivered precise analytics, after the Instagram API modification.
The metrics it tracks are:

  • Followings - followers gained, followers growth, followers lost, most recent followers, top followers, demographics etc.
  • Engagement - daily like history, engagement of you latest posts, daily comment history, most commented and most liked.
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    Follower Interactions - Followers you don't follow back, Following that don't follow you back, followers you follow back.
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    Content - filter usage, number of posts in a day on an average, best time to post, filter engagement impact, hashtag usage, track hashtags etc.

Iconosquare costs $28.80 per year for their basic plan or $149 per year for their complete plan.

Pricing -Free 

Websta focused on analytics after Instagram’s API changed, just like Iconosquare. You get a free trial version here though!

Websta tracks:

  • User engagement
  • Likes and comments on recent posts
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    Time at which posts are made
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    Most used filters and tags
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    Likes growth history
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    Comment growth history
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    Most liked and commented media

9. Instagram Insights

Pricing -Free 

One of your best friends To measure success on Instagram is their Instagram Insights.

The insights enable you to check the performance of the stories, and posts and also give you insights on various other things like when your followers are active on the platform.

10. Picodash (previously Gramfeed)

Pricing -Free 

With Instagram’s API restrictions, most sites have now moved to offering only analytics. Thanks to Picodash, you can still check out high-quality searching options for this social media platform. The app makes it simple to search Instagram for several ways:

  • Location: Find photos tagged with a specific location, set a search within a radius on the map and filter from any location.
  • Hashtags: Search and track a post by the hashtag, filter results with the hashtags and also search for multiple hashtags. 
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    Users: Examine your Instagram followers, most often used hashtags, interact with your brides via likes and comments as well as sort the content based on the likes. 
Pricing -Free 

Hashtagify is an amazing tool to get ideas to use the right photography related hashtags. It shows you the most searched hashtags and 10 related ones. You can come up with a huge list of photography hashtags within no time using this excellent tool.

Pricing -Free 

Tagboard is an excellent tool for refining your niche hashtags. It allows to get in-depth information about the hashtags you have found including the sentiment of the hashtag, the rate at which they are used etc. 

Pricing -$149 per month

Keyhole is another super tool that specializes in tracking the keywords and hashtags on Instagram. Just like Iconosquare, it tracks hashtag usage and real time campaign usage. The hashtag metrics is super simple to understand.

The real-time hashtag tracker measures stats for individual hashtags like:

  • Number of posts
  • Number of users
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Not just this, the tool also allows you to see the top post using the certain hashtags and also displays the related hashtags and keywords in a tag cloud. This gives you a better understanding of the tags and topics related to your account.

Pricing -$3.99

Edit videos professionally with Videohance. Edit real time videos or already recorded ones. Add spice to the weddings videos by adding filters and overlays.

15. Storeo

Pricing - Free

If you wish to post a video clip from the recent wedding you have shot which is long though (more than Instagram 15 seconds limit), Storeo will help cut the clips into 15 seconds each. You can save a lot of time by not manually editing the videos. 

Pricing - $3.99

Give a vintage feel to the wedding photos with Vintagio.
The app offers:

  • 7 filters with a feel from decades past
  • Trimming and splitting
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    Video flip
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    Forward and reverse play
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    11 original soundtracks to suit the filters
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    Duplicating sections
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    Variable play speed
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    Several title cards and transitions

Whilst this may suit a certain photographer and bride demand, it’s worth checking out to see the magic you can create.


Pricing -$199 per month

One of its kind tool, If This Then That provides you effective automation recipes. They check the condition and take action after the condition is completed. For instance, if you post an image to Instagram, the tool suggessts you to also post to Pinterest and/or Twitter.

Instagram’s recent API change has prevented any recipes having following conditions: 

  • A specific user post a photo or video
  • A new photo or video is posted with a specific hashtag
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    You like a photo or video
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    A new photo is posted from a specific area

18. Over

Pricing - Free

One of the best text addition tools for your mobile is Over. It offers:

  • 280+ professional fonts
  • 910+ illustrations
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    A daily supply of fresh free images

Combine this library with Over for a powerful way to add more context to your images.

19. Canva

Pricing -$ 9.95 per month

Canva is the most favorite tool that allows the novices to create professional looking images. It has a series of tutorials online to help you get familiar with the tool and use it to your most. 

Instagram tools are very helpful, whether you are trying to improve and manage your Instagram feed, create contests or even schedule your posts. Find the tools that meet your goals and implement it to your Instagram marketing plan. 

Pricing -Free

One of the best ways to attract brides is hosting a contest or giveaway on Instagram. ShortStack is a tool that organizes user-generated content contests. Here the participants enter the contest by posting images with your brand hashtag on Instagram. The tool will collect and display the user-generated content that helps you build your brand. 

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